What is Kindle Vella? PART 3
In the first post about Kindle Vella, I talked about what Kindle Vella is, whether a novel needs to be complete in order to be published, and how authors are paid. The second post discussed the reader experience, content rules and ease of the platform for authors.
This final post will talk about covers, whether you can connect other work to a Vella story, and marketing opportunities that exist.
What’s Up with the Covers?
Unlike any other place on Amazon, your story cover is displayed as a circle with the title and author name below. There is very little latitude with regard to design, which I personally find…not good. The old saying that we should never judge a book by its cover is nice, but in reality, we’re human and are often drawn in by good visuals. Here is the cover for my Kindle Vella serialized novel Beneath Gehenna. I changed it when it was released as a full novel.
Keep in mind that Kindle Vella covers are not displayed when a reader browses or even on the story detail page. Only the circle image is shown as you can see in the screenshot below.
This is a good thing. The full cover is downright ugly.
Kindle Vella recommends these best practices when preparing and uploading your image for the cover. These are taken from the Kindle Vella help site but I’ve added my thoughts in places.
Pick an image that best showcases your story.
Upload a square image, with any important visuals centered. Having a strong focal point creates a more eye-catching story image. (Busy images are hard to pick out when scrolling through the Kindle Vella site as a readers. I get this, and the more eye-catching an image, the more it will pop out in a sea of other stories.)
Select a high resolution image. Horizontal and vertical resolution should be a minimum of 72 DPI with recommended dimensions of 1600 x 1600. Note: Your image cannot exceed those dimensions.
Use a text-free image. Your story title and author name will automatically be displayed below your story image, so there is no need to include that information in your image. (I have seen a few covers with text on the image; given that you have such a small area to work with and are trying to make your tiny square the most prominent among others, leaving text out is a great idea.)
We do not recommend re-purposing existing eBook covers for your story image, since they are not optimized for a circle story image display. (If you’re republishing a previous eBook, then you’ve violated the content rules as discussed in PART 2 of this blog series. However, if you’re intending to publish your story as an eBook later–after the 30-day hold rule–then know that you will need a different cover image.)
File size should be 2 MB or less.
Accepted file formats: JPG and TIFF
The image must comply with Kindle Vella’s content guidelines (which can be found here) and not mention pricing or other promotional offers.
After you upload your story image, confirm it extends across the entire circle so it doesn’t look like something’s missing from the image. (If you follow the 1600×1600 rule this should not be a problem.)
Kindle Vella covers are what they are, and I doubt there is intention to change in the near future. Scroll through the Kindle Vella website to view covers that speak to you and those that definitely did not follow the guidelines. There are quite a few examples of those that include text, are not 1600×1600 or don’t fit in the circle.
By the way, the cover image I chose is a detail from Dulle Griet by Pieter Bruegel the Elder, painted in 1563.
What is the Connection Between Kindle Vella and an Author’s Other Work?
On all books in the Amazon marketplace you can click on an author’s name to either navigate to their Author page or search their name quickly among the millions of books that are out there. Kindle Vella stories now appear on author pages.
What Marketing Opportunities Exist?
During my discussion with the Kindle Vella team I also learned that there are no immediate plans for advertising. That means to get your story out to the world, you need to use social media, friends, and all other manner of marketing tools that you’ve come to love.
Given the serialized nature of Kindle Vella stories, I am not so sure places like Bookbub would allow paid ads, as well.
So, here’s my (very short) list of places you could advertise your Kindle Vella story.
- Social media
- Facebook advertising
- Groups
- Blog posts or guest posts on other blogs
- Discussion forums
- Flyers included in hardcopy books you sell
- Links in the back of your eBook
- Word of mouth
If you can think of other ways to market Kindle Vella stories, please leave a comment below. I’d be interested to hear what your thoughts are and try something new.
What Else About Kindle Vella?
That’s all I have for right now.
Who knows? Kindle Vella may well be something that gains traction. I’ve heard it said that some international markets are more prone to reading serialized stories than others, so if (when) Kindle Vella goes global, there may be a massive increase in the traffic.