What is Kindle Vella? PART 2

What is Kindle Vella? PART 2

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In the last post about Kindle Vella, I tried to answer some of the more pressing questions up front: what is Kindle Vella and hasn’t this been done before, whether a novel needs to be complete in order to be published (and is there an opinion either way), and how authors are paid.

I’ll get to a few more questions in this post, saving still others for a Part 3.

Let’s start with a rather important one.

What is the Reader Experience?

Currently, Kindle Vella is available in the U.S. both on its website (https://www.amazon.com/kindle-vella) and through an iOS app. Readers can browse the Vella store, get a few details about your work and then engage with the stories through episode likes (“Thumbs Up”) and “Faves” (weekly crowns).

There are currently two ways to search for an author:

  • using the search bar for the name
  • by browsing through tags or categories (e.g., Action & Adventure, Dystopian, Humor).

I will use my own Kindle Vella story Beneath Gehenna for screen shots. This story has been removed and turned into a full novel, but the content you see is what’s on the platform.

When a reader selects a story, they are presented with the basics as shown in the screenshots below (taken from the website, not the Apple App).

One of the key features of a Vella story is the option to “Follow.” This ensures that the reader will be notified when a new episode is released. If they are invested in your characters (such as Geoffrey Thompson and Elisa Delarosa in Beneath Gehenna), they will want to Follow.

Readers will then click on an available episode and read away. Should an episode be locked (as indicated by a padlock), they will need to spend a few of their tokens (the amount of which is based on how many words are in an episode).

Notes from the Author

A nice feature of Kindle Vella is the opportunity for the author to add a little extra to each episode at the end. As you can see in the screenshot below, I opted to talk about libraries at the bottom of the sea.

As an author, you have choices here. You can tease what happens next, talk about one of your characters, or just drop a bit of trivia. It’s all up to you.

Finally, the user has the option of giving a “Thumbs Up” to the episode. They can also Crown a weekly Fave to the story they enjoyed the most (hopefully yours).

A Note About Kindle Vella Search Results

From what I can tell, search results–like books–are based on popularity, length of time on the site and availability. However, in the case of Kindle Vella, that not only means the number of times someone has purchased an episode but also by Faves, Thumbs Up and Reviews.

This is where getting the word out is so important.

Fluctuation is a given. I have been on page 22 of 24 (and no one scrolls to page 22) and I have been on page 2 (with a much better chance of being seen by a browser).

Are There Rules to What an Author Can Publish?

Naturally this is a “Yes.” There are rules, but they are pretty straightforward.

  • If your story was published anywhere else on the web, you cannot publish on Kindle Vella.
  • If you’ve already released a book, you cannot break down that book into episodes and publish it as a serialized story.
  • If your new story is a continuation of a previously published work, you can include up to 5000 words from the other work in the first Episode in order to bridge the story.
  • If you later want to publish your Kindle Vella story in a different format, you are more than welcome provided the last episode of your story has been available to readers on the Kindle Vella platform for at least 30 days. You also have to have more than 10 episodes on Vella in order to republish. This means you cannot publish each episode as a new book.
  • You cannot repeat an episode in different books. You can publish both an eBook and a paperback, however.

How Easy Can a Story Be Published on Kindle Vella?

This is where I find the platform very intuitive. When you are ready to publish a new story, go to https://kdp.amazon.com/kindle-vella, click “Start a Story” and follow the prompts.

I would recommend having at least 4 episodes or more ready to publish before you do so. Remember the first 3 episodes of all Kindle Vella stories are free for the reader. Readers then have to spend tokens to unlock subsequent episodes (see the previous post).

Many authors are publishing episodes as they go, releasing them weekly or daily even. However, they all started with something.

That does not mean you cannot start with one episode and then build from there. You’re perfectly welcome to do so. However, because the first three episodes are free, you essentially have three episodes to “hook” a reader and make them want more. Offering the next one or two as locked episodes gives you an indication of how well you may have hooked readers from the start. Are they willing to spend tokens to find out what happens to your characters next?

In my experience, I was able to take a complete and edited novel and break it down into 37 different episodes. Most are chapters, but those chapters that were greater than 5000 words had to be broken apart.

I published the first seven episodes right away then set all the remaining to be released on Sundays and Thursdays until the end of the story.

As the last episode released on December 2, 2021, I took the feedback, edited anything I wanted to edit and released the novel again on KDP and as a paperback in April 2022. I could have released it anytime after January 1, 2022 (30 days after the last episode).

Or I could simply leave it up on Kindle Vella. Which I did not.

In theory, after January 1, I could have the novel on both Kindle Vella and KDP.

What Else?

In Part 3 of this series of blog posts, I’ll try to answer the following:

  • What’s Up with the Covers?
  • What is the Connection to an Author’s Other Work?
  • What Marketing Opportunities Exist?

Go to Part 3!

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