What Works for Independent Authors? Guest Post by Scott Bury
Ben asked me to write about what works for me as an independent author, in complement to his post about what has not worked for him.
In terms of sales, that’s easy: nothing.
Sales, I’m sad to say, have not been great, good, nor even fair. They’ve been lousy.
So, what worked?
The “Independent Author” Label
I’ve been a freelance journalist for over 20 years. Last fall, I took my first venture into publishing fiction with a short story called “Sam, the Strawb Part” as an e-book on Amazon and Smashwords. I tried to make as much fanfare about that as I could, with lots of build-up and announcement on Twitter. I published it as a fund-raiser for an autism charity, and got the announcement in the organization’s newsletter. I sent out press releases and actually got an interview from a local newspaper. I did a book-signing (more of a pamphlet-signing) at an event the charity was holding at a local mall.
The charity angle got some attention, and someone (I forget who) directed me to the RABMAD website—Read a Book, Make a Difference, founded and hosted by RS Guthrie, whose books Black Beast and LOST are doing well (I gave them very good reviews, by the way).
“Sam, the Strawb Part” got a number of very favourable reviews on Smashwords, Amazon, Goodreads and the Kindle Book Review.
In October, I self-published for the second time, with a Hallowe’en story called Dark Clouds. I gave that away for free, and to my best estimate, about 400 people downloaded it. Publicity involved posting on my blog, linking to my static website and tweeting. Again, the story got some very favourable reviews, but nothing like runaway success—even though it was free.
In December, I published the book I’d been working on for so long: The Bones of the Earth. I published Part 1, which stands on its own as a complete novella, for just 99 cents on Smashwords and Amazon. I also made it free for a short time. At the end of 2011, I released the full book, with an email press release and as much noise as I could make on Twitter.
Again, both Part 1 and the full novel received nothing but five-star reviews. But sales have been slower than a Galapagos tortoise that’s been transported to the prairies in February.
What’s Worked?
No, I have not sold many copies. But the few people who read the books really liked them. I have received nothing but four- and five-star reviews for all three titles. I have read some very flattering opinions about my work.
And I’ve also met (virtually) a lot of very supportive, appreciative writers, people who have helped and encouraged me.
Since joining Twitter in July, my list of followers has grown steadily to just shy of 1,200, now.
My blog’s audience has grown over the past year. The list of followers on the blog now numbers over 100, and my daily page-view number has grown from an average of 11 in April to over 200 now. And other bloggers and writers are happy, even eager to participate in blog tours and guest post swaps with me.
Other writers who read the blog or the Twitter feed come to me for advice and reviews, which is a huge pump in the self-esteem.
So what’s worked? “Building the platform” is working. Through tweeting and blogging, I have attracted a lot of Twitter followers and blog readers. To date, that has not translated into book sales.
Maybe I’m rich in the Frank Capra sense—I don’t have money, but I have a lot of virtual friends. And maybe the standing wisdom of the independent author will bear out: having a good book and building up my “platform” in terms of social marketing will invoke the “long tail”—I’ll sell a few copies every month for a very, very long time.
I’ll keep you all posted.
Bio:
Scott Bury is a journalist, editor and writer who has contributed to a range of magazines in Canada, the US, Australia and Europe, including MacWorld, Business 2.0, Applied Arts, Manufacturing Business Technology and the Financial Post.
His blog, Written Words, can be read at http://scottswrittenwords.blogspot.com
Follow him on Twitter @ScottTheWriter
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