{"id":719,"date":"2012-02-11T07:57:31","date_gmt":"2012-02-11T14:57:31","guid":{"rendered":"http:\/\/bxwretlind.com\/blog\/?p=719"},"modified":"2023-07-07T07:37:05","modified_gmt":"2023-07-07T13:37:05","slug":"what-works-for-independent-authors-guest-post-by-scott-bury","status":"publish","type":"post","link":"https:\/\/bxwretlind.com\/blog\/2012\/02\/11\/what-works-for-independent-authors-guest-post-by-scott-bury\/","title":{"rendered":"What Works for Independent Authors? Guest Post by Scott Bury"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;text-align: center;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Tumblr\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"big\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"bxwretlind\";var hupso_url_t=\"\";var hupso_title_t=\"What%20Works%20for%20Independent%20Authors%3F%20Guest%20Post%20by%20Scott%20Bury\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>\n<p class=\"wp-block-paragraph\">Ben asked me to write about what works for me as an independent author, in complement to his post about what has not worked for him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of sales, that\u2019s easy: nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sales, I\u2019m sad to say, have not been great, good, nor even fair. They\u2019ve been lousy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what worked?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The \u201cIndependent Author\u201d Label<\/strong><br><img decoding=\"async\" width=\"150\" align=\"right\" hspace=\"10\" vspace=\"10\" src=\"http:\/\/bxwretlind.com\/images\/blogEntries\/ScottBury.jpg\" alt=\"Scott Bury\"><br>I\u2019ve been a freelance journalist for over 20 years. Last fall, I took my first venture into publishing fiction with a short story called \u201cSam, the Strawb Part\u201d as an e-book on <a href=\"https:\/\/amzn.to\/46Ak2Yl\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> and <a title=\"Sam, the Strawb Part\" href=\"http:\/\/www.smashwords.com\/books\/view\/89276\" target=\"_blank\" rel=\"noopener\">Smashwords<\/a>. I tried to make as much fanfare about that as I could, with lots of build-up and announcement on <a href=\"http:\/\/twitter.com\/#!\/ScottTheWriter\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>. I published it as a fund-raiser for an autism charity, and got the announcement in the organization\u2019s newsletter. I sent out press releases and actually got an interview from a local newspaper. I did a book-signing (more of a pamphlet-signing) at an event the charity was holding at a local mall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The charity angle got some attention, and someone (I forget who) directed me to the <a title=\"Read a Book, Make a Difference\" href=\"http:\/\/www.rabmad.com\/\" target=\"_blank\" rel=\"noopener\">RABMAD<\/a> website\u2014Read a Book, Make a Difference, founded and hosted by RS Guthrie, whose books Black Beast and LOST are doing well (I gave them very good reviews, by the way).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSam, the Strawb Part\u201d got a number of very favourable reviews on <a title=\"Sam, the Strawb Part\" href=\"http:\/\/www.smashwords.com\/books\/view\/89276\" target=\"_blank\" rel=\"noopener\">Smashwords<\/a>, <a href=\"https:\/\/amzn.to\/46Ak2Yl\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>, <a href=\"http:\/\/www.goodreads.com\/book\/show\/12870811-sam-the-strawb-part\" target=\"_blank\" rel=\"noopener\">Goodreads<\/a> and the Kindle Book Review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In October, I self-published for the second time, with a Hallowe\u2019en story called <a href=\"https:\/\/amzn.to\/44cceL1\" target=\"_blank\" rel=\"noreferrer noopener\">Dark Clouds<\/a>. I gave that away for free, and to my best estimate, about 400 people downloaded it. Publicity involved posting on my blog, linking to my static website and tweeting. Again, the story got some very favourable <a href=\"https:\/\/amzn.to\/44cceL1\" target=\"_blank\" rel=\"noreferrer noopener\">reviews<\/a>, but nothing like runaway success\u2014even though it was free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In December, I published the book I\u2019d been working on for so long: <a href=\"https:\/\/amzn.to\/3rhlcrC\" target=\"_blank\" rel=\"noreferrer noopener\">The Bones of the Earth<\/a>. I published Part 1, which stands on its own as a complete novella, for just 99 cents on <a title=\"The Bones of the Earth, Part I\" href=\"http:\/\/www.smashwords.com\/books\/view\/106714\" target=\"_blank\" rel=\"noopener\">Smashwords<\/a> and <a href=\"https:\/\/amzn.to\/3rhlcrC\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>. I also made it free for a short time. At the end of 2011, I released the full book, with an email press release and as much noise as I could make on Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, both Part 1 and the full novel received nothing but five-star <a href=\"https:\/\/amzn.to\/3rhlcrC\" target=\"_blank\" rel=\"noreferrer noopener\">reviews<\/a>. But sales have been slower than a Galapagos tortoise that\u2019s been transported to the prairies in February.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What\u2019s Worked?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, I have not sold many copies. But the few people who read the books really liked them. I have received nothing but four- and five-star reviews for all three titles. I have read some very flattering opinions about my work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I\u2019ve also met (virtually) a lot of very supportive, appreciative writers, people who have helped and encouraged me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since joining <a href=\"http:\/\/twitter.com\/#!\/ScottTheWriter\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> in July, my list of followers has grown steadily to just shy of 1,200, now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My <a href=\"http:\/\/scottswrittenwords.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">blog\u2019s<\/a> audience has grown over the past year. The list of followers on the blog now numbers over 100, and my daily page-view number has grown from an average of 11 in April to over 200 now. And other bloggers and writers are happy, even eager to participate in blog tours and guest post swaps with me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other writers who read the blog or the <a href=\"http:\/\/twitter.com\/#!\/ScottTheWriter\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> feed come to me for advice and reviews, which is a huge pump in the self-esteem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what\u2019s worked? \u201cBuilding the platform\u201d is working. Through tweeting and blogging, I have attracted a lot of <a href=\"http:\/\/twitter.com\/#!\/ScottTheWriter\" target=\"_blank\" rel=\"noopener\">Twitter <\/a>followers and <a href=\"http:\/\/scottswrittenwords.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> readers. To date, that has not translated into book sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe I\u2019m rich in the Frank Capra sense\u2014I don\u2019t have money, but I have a lot of virtual friends. And maybe the standing wisdom of the independent author will bear out: having a good book and building up my \u201cplatform\u201d in terms of social marketing will invoke the \u201clong tail\u201d\u2014I\u2019ll sell a few copies every month for a very, very long time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll keep you all posted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bio:<\/strong><br>Scott Bury is a journalist, editor and writer who has contributed to a range of magazines in Canada, the US, Australia and Europe, including MacWorld, Business 2.0, Applied Arts, Manufacturing Business Technology and the Financial Post.<br>His blog, Written Words, can be read at <a href=\"http:\/\/scottswrittenwords.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/scottswrittenwords.blogspot.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow him on Twitter <a href=\"http:\/\/twitter.com\/#!\/ScottTheWriter\" target=\"_blank\" rel=\"noopener\">@ScottTheWriter<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a blog post you would like to see here and subsequently promoted in <a href=\"https:\/\/bxwretlind.com\/blog\/newsletter-archive\/\">my newsletter<\/a>, let me know.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;text-align: center;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Tumblr\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"big\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"bxwretlind\";var hupso_url_t=\"\";var hupso_title_t=\"What%20Works%20for%20Independent%20Authors%3F%20Guest%20Post%20by%20Scott%20Bury\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>This guest post by Scott Bury examines the &#8220;Independent Author&#8221; label and what&#8217;s worked for him.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,38],"tags":[8,40,11,41],"class_list":["post-719","post","type-post","status-publish","format-standard","hentry","category-guest-posts-by-others","category-marketing","tag-books-2","tag-guest-post","tag-indie","tag-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Works for Independent Authors? 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