{"id":3425,"date":"2021-10-25T07:00:00","date_gmt":"2021-10-25T13:00:00","guid":{"rendered":"http:\/\/bxwretlind.com\/blog\/?p=3425"},"modified":"2023-06-28T04:51:00","modified_gmt":"2023-06-28T10:51:00","slug":"how-to-become-a-vicar-of-virality","status":"publish","type":"post","link":"https:\/\/bxwretlind.com\/blog\/2021\/10\/25\/how-to-become-a-vicar-of-virality\/","title":{"rendered":"How To: Become a Vicar of Virality"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;text-align: center;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Tumblr\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"big\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"bxwretlind\";var hupso_url_t=\"\";var hupso_title_t=\"How%20To%3A%20Become%20a%20Vicar%20of%20Virality\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Virality (v\u012b\u02c8ral\u0259t\u0113) &#8211; the tendency of an image, video, or piece of information (such as an e-book) to be circulated rapidly and widely from one Internet user to another (i.e., &#8220;go viral&#8221;); the quality or fact of being viral.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If we look at <a href=\"http:\/\/books.google.com\/ngrams\/graph?year_start=1800&amp;year_end=2010&amp;corpus=15&amp;smoothing=7&amp;content=VIRALITY%2BVirality%2Bvirality\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Ngram of the word<\/a>, we&#8217;ll see a massive spike somewhere around the mid-2000&#8217;s. Of course, we can align its use with the growth of the Internet very well, but that&#8217;s neither here nor there.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Vicar (\u02c8vik\u0259r) &#8211; (in the Roman Catholic Church) a representative or deputy of a bishop<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Since I&#8217;m not Roman Catholic, here&#8217;s another definition that might fit this blog post a little better:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">a person appointed to do the work of another<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">That actually sounds a bit tasking, as if it&#8217;s all job-related or something. Job-related stuff scares me. So, let me assign another definition to vicar that gets to the point a little better:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">a person who is willing to help another out with a task<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ah&#8230;now we&#8217;re getting somewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For fun, let&#8217;s put those two words in a title: &#8220;Vicar of Virality&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do we get?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2013\/09\/Vicar_of_Virality.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"300\" src=\"https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2013\/09\/Vicar_of_Virality-223x300.jpg\" alt=\"Vicar of Virality\" class=\"wp-image-3449\" srcset=\"https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2013\/09\/Vicar_of_Virality-223x300.jpg 223w, https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2013\/09\/Vicar_of_Virality.jpg 400w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a><figcaption class=\"wp-element-caption\">This could be You!<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You! You the reader. You the fellow author. You the navigator of the Interwebz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question to ask, however, is how does a Vicar of Virality go about getting something like a novel (e.g. <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Difficult Mirrors<\/em><\/a>) to become viral?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(I think it has something to do with friends, but since I&#8217;ve been lacking in that area since I was betrayed by more than a few people many, many decades ago, I can&#8217;t say for certain.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Truthfully, I have no idea how a novel becomes viral if the author isn&#8217;t well known, but I&#8217;m going to list out a bunch of stuff that probably says <strong>I&#8217;m doing it wrong<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some thoughts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Facebook<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook is an exceptional tool for letting others know what you think about something. If you like something, you typically say something. Do you like something George Takei posted? What do you do? You &#8220;Like&#8221; it and then you share it with your friends who may not have seen it on Facebook. One or two of your friends does the same, and&#8211;BAM!&#8211;it&#8217;s viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you just &#8220;Like&#8221; it, you&#8217;re really only telling the person who posted it that you think it&#8217;s swell (I can use that word). Sure, there&#8217;s the possibility Facebook might share your like based on their really strange and impossible to follow algorithms, but it&#8217;s actually pretty remote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best method of &#8220;liking&#8221; something&#8211;in my opinion&#8211;is to actually <strong>Share<\/strong> it. You can also post a status of your own which invites conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, that algorithm might get in the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m not much of a conversationalist, but I&#8217;ve heard sharing works wonders. (It also starts fights on occasion, but not as often as it seems.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a status example (make sure you put in the link, of course):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I just picked up <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Difficult Mirrors<\/em><\/a> and I&#8217;m going to get a bottle of whiskey then drown my sorrows as I read it. Has anyone else read it yet? What did you think? <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.amazon.com\/gp\/product\/B00FCG27CG\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t like something but you thought the writing was great? Try this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This book made me sick, but I know some of you (tag name here) will love it. And the writing is exceptional! <a href=\"https:\/\/amzn.to\/3JyL6xe\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Castles<\/em><\/a> <a href=\"https:\/\/amzn.to\/3NwIZLs\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.amazon.com\/dp\/B0C783G5LG<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Twitter<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter works in the same way, sort of, but I often question its power. I often think it&#8217;s like one big advertisement and unless you&#8217;re engaged with someone, you really don&#8217;t reap any of the best benefits. As an example, posting a link to a book you recently read will let your followers know you&#8217;ve read the book and this is how they may check it out. Great. They probably won&#8217;t, however.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you ask someone directly:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hey <a href=\"https:\/\/twitter.com\/bxwetlind\" target=\"_blank\" rel=\"noreferrer noopener\">@bxwretlind<\/a>! Did you read <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Difficult Mirrors<\/em><\/a>? <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.amazon.com\/gp\/product\/B00FCG27CG\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and <a href=\"https:\/\/twitter.com\/bxwretlind\" target=\"_blank\" rel=\"noreferrer noopener\">@bxwretlind<\/a> responds with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/bxwretlind\" target=\"_blank\" rel=\"noopener\">@bxwretlind<\/a> Of course I did. I wrote it. What did you think?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;then you&#8217;ve started something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something like a conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m introverted and can&#8217;t hold a conversation to save my life, but I know there are people who can. Those people (and you may be one of them) are excellent tools at spreading the word about something you like. Retweeting something&#8211;the act of clicking that little icon on a tweet&#8211;is not something you&#8217;d do if you were sitting at a Starbucks with your friend and a latte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine the guy on the couch in the corner says something and you repeat it word-for-word to your friend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Out of context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s really kind of weird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, you&#8217;d likely have a conversation about <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Difficult Mirrors<\/em><\/a> and you would convince them to either read it or not read it. You might even drag the guy on the couch into your conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(As a complete aside, has anyone ever held a conversation with themselves on social media? Might be fun to see how widespread those posts get&#8230;or not.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Those Blogs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Really, spreading the word about a blog post is easy. You can usually do it from the buttons people put on a site that enable &#8220;one-click&#8221; sharing (see above). However, if you don&#8217;t&#8211;if you just &#8220;like&#8221; a link or retweet a link&#8211;you&#8217;re not really helping your friends out and convincing them they should read it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fellow writer friend once wrote a blog that was full of vitriol. He has since made it private, but it was clicked on the most when someone shared the link with the preface: &#8220;Holy Self-Entitlement, Batman! What&#8217;s wrong with this guy?&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viral (but in a wrong way).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you share your opinion about a blog post that&#8217;s not just linking to it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try something that will convince your friends to read it. For example, you could say:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This post is the best I&#8217;ve ever read! Holy cow! Why didn&#8217;t I think of such genius?!? <a href=\"https:\/\/bxwretlind.com\/blog\/2021\/10\/25\/how-to-become-a-vicar-of-virality\/\">https:\/\/bxwretlind.com\/blog\/2021\/10\/25\/how-to-become-a-vicar-of-virality\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pinterest<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don&#8217;t know much about Pinterest, but I do have an account. I use it for inspiration&#8211;mostly&#8211;and not for marketing. There is a marketing angle there, perhaps for blogs more than books. I haven&#8217;t cracked the secret code, however, so I can&#8217;t say much. I do know most blog posts that get shared on Pinterest should have &#8220;pins&#8221; that are formatted a certain way (see below).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What the&#8211;? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So what am I saying?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Share those examples I gave above. Start a conversation. It doesn&#8217;t have to be about <a href=\"https:\/\/amzn.to\/3r8h3Ge\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Difficult Mirrors<\/em><\/a>, of course (although, um, really, that would be COOL!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: your opinion matters to your friends. Make something go viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And your opinion is more than &#8220;liking&#8221; something or &#8220;retweeting&#8221; it.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2021\/09\/vicar_pin.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2021\/09\/vicar_pin-683x1024.jpg\" alt=\"\" class=\"wp-image-5976\" srcset=\"https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2021\/09\/vicar_pin-683x1024.jpg 683w, https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2021\/09\/vicar_pin-200x300.jpg 200w, https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2021\/09\/vicar_pin-720x1080.jpg 720w, https:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2021\/09\/vicar_pin.jpg 735w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/div><div style=\"padding-bottom:20px; padding-top:10px;text-align: center;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Tumblr\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"big\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"bxwretlind\";var hupso_url_t=\"\";var hupso_title_t=\"How%20To%3A%20Become%20a%20Vicar%20of%20Virality\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Truthfully, I have no idea how a novel becomes viral if the author isn\u2019t well known, but I\u2019m going to list out a bunch of stuff that probably says I\u2019m doing it wrong.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,38],"tags":[77,11,41],"class_list":["post-3425","post","type-post","status-publish","format-standard","hentry","category-difficult-mirrors","category-marketing","tag-difficult-mirrors","tag-indie","tag-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To: Become a Vicar of Virality - Benjamin X. Wretlind<\/title>\n<meta name=\"description\" content=\"How does something &quot;go viral&quot; and what can you do to make sure it happens? This post explores several ways to achieve &quot;virality.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bxwretlind.com\/blog\/2021\/10\/25\/how-to-become-a-vicar-of-virality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To: Become a Vicar of Virality\" \/>\n<meta property=\"og:description\" content=\"How does something &quot;go viral&quot; and what can you do to make sure it happens? This post explores several ways to achieve &quot;virality.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bxwretlind.com\/blog\/2021\/10\/25\/how-to-become-a-vicar-of-virality\/\" \/>\n<meta property=\"og:site_name\" content=\"Benjamin X. Wretlind\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-25T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T10:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bxwretlind.com\/blog\/wp-content\/uploads\/2013\/09\/Vicar_of_Virality-223x300.jpg\" \/>\n<meta name=\"author\" content=\"Benjamin X. Wretlind\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin X. 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